“Chernihivske” is a Ukrainian beer with a true story. First brewed in 1988 to celebrate the 1300th anniversary of Chernihiv, it still carries the spirit of the city it comes from. It’s a brand with character that combines authenticity, quality, and recognizability.
The MARKQUEN team created a branded display that conveys the atmosphere of Chernihiv through materials, shapes, and colors. At its core is a combination of MDF, ceramic tiles, chipboard, metal wire, and sheet copper. Every detail is carefully designed to evoke authentic architecture, the strength of craftsmanship, and the warmth of the historic city.
The display turned out to be not only functional but also a visual bridge between the brand and the consumer, communicating the meaning and value embedded in the product.
Client: AB InBev
Year: 2021
