This checkout display was created for the Optimeal brand with one clear goal — to stimulate impulse purchases.
The shape of the tube replicates the product’s signature packaging while standing out from typical promotional materials. Thanks to its compact size, it fits perfectly in the checkout area, and the built-in lighting and USB port add functionality and a modern touch.
The display turned out not only functional but also became a visual bridge between the brand and the consumer, conveying the meaning and value embedded in the product.
Dimensions: 306 × 306 × 308 mm
Client: Kormotech
Year: 2020
