Co-creation of a toy store – Hey Joy Toy Store

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Hey Joy Toy is an American marketplace with an impressive assortment of toys and children’s products. For the brand’s retail location, the MARKQUEN team designed and implemented comprehensive retail equipment for a space of over 1000 m² in the Mall of America.

Our task was to create an area that captivates at first glance, while remaining functional and durable under high traffic conditions. We worked with MDF, sheet steel, metal pipes, PVC, and polystyrene foam — materials that allowed us to achieve the desired depth, shape, and color accents.

The result is a bright, meticulously designed retail space where every detail contributes to an atmosphere of joy, play, and discovery.

Client: Hey Joy

Year: 2020

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