Shop-in-shop or store-within-a-store is the “mini-office” of your brand at the point of sale. Kind of a huge selling brand zone of a particular brand in retail.
Shelves, podiums, advertising banners, interchangeable panels, floor coverings, as well as a combination of various materials, etc. are used for the design.
Shop-in-shop helps you to create maximum communication between the consumer and the brand.